Brett Wilson, who founded TubeMogul, which Adobe acquired for $540 million, speaks at K-State Launch on Wednesday, March 14, 2018, in the College of Business Building. K-State Launch is an entrepreneurial idea competition for K-State students who have new venture ideas.
Wilson, who has been featured in the Wall Street Journal and the New York Times, said he has found that the main difference between those who are successful in start-ups and those who are not is whether their “do” is as big as their “say.”
At K-State Launch, Wilson provided five tips for prospective entrepreneurs: 1) Make your college your lab. Wilson advised students to use the resources currently available to them while they are in school, including the possibility of calling alumni entrepreneurs to seek feedback on their ideas. 2) Be aware that culture is everything. Wilson said a great company culture attracts likeminded people. 3) Ride the tsunami. Wilson advised students to try to jump into big venture markets where growth is already happening. 4) Destroy the status quo. His company gained a platform by calling out issues in how major competitors treated customers and handled business. The TubeMogul brand was strengthened as its leaders told the truth about problems in their sphere, Wilson said. 5) Stay self-aware. Wilson knew when to sell and is now vice president and general manager of advertising at Adobe. (Tiffany Roney | Collegian Media Group)